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RECOGNIZING THE BEST USE OF DESIGN AND TECHNOLOGY IN EXPERIENTIAL MARKETING
The editors of Event Marketer present the 2024 Experience Design & Technology Awards, the world’s only recognition program honoring the best use of design, social media, A/V, and event technology to enhance live experiences.

Enter Now for 2024

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It’s the only recognition program of its kind, with 22 categories available for submission (design categories designated in orange, technology categories in blue). Programs can easily be entered into more than one category.


REVIEW CATEGORIES

  • Show all |
  • Design |
  • Technology

Best Combination of Event Technologies (B-to-B)

Awarded to the business-to-business-targeted event or trade show campaign that best used a variety of technologies to enhance the experience, strike a chord and drive objectives. Please note: The goal of this category is to show off how multiple technologies worked together to drive engagement. Remember to provide an overview of the specific technologies used and how they worked as a group to power the event.

Best Combination of Event Technologies (B-to-C)

2021人字梯十大品牌排行榜-人字梯哪个牌子好-排行榜123网:2021-6-1 · 如果您正在查找人字梯什么牌子好？那么本人字梯十大品牌榜单可供您作为选购参考，我伔致力于用最真实的用户数据推荐口碑最好的人字梯品牌，让您选得放心。(榜单每月更新一次) 更新时间：2021年06月1日 参与投票人次：73023 我要上榜

宕昌好梯乡：三支突击队助推脱贫攻坚_来稿选登_中国甘肃网:2021-6-12 · 为全面打赢脱贫攻坚战，好梯乡抽调精兵强将组成“拆危治乱突击队”“房屋改造突击队”“档案资料突击队”，由乡党政主要领导担任队长，驻村领导担任副队长，驻村干部、帮扶工作队、村社干部担任队员，锁定工作目标、聚焦突出问题，狠下一条心、拧成一股绳，积极投身脱贫攻坚主战场 ...

Awarded to the best use of technology to create audience interaction at an event. Note that extremely high-tech interactive campaigns should go in the digital+live category. This category is focused on a “single” audience interaction created through the use of social media and/or technology.

Best Integrated Digital+Live Campaign

楼梯梯柱是否应该从上到下贯通呢 - 土木在线 - co188.com:2021-1-17 · 楼梯梯 柱是否应该从上到下贯通呢 土木在线 课程 资料 知道 商易宝 论坛 下载APP ... BIM专业软件 【ARCHICAD插件】很好用的楼梯栏杆插件—3DMD Polyline Rail Panel L 2021-12-19 14:04:50 0 ...

Best Mobile Marketing Vehicle

Recognizing the best-designed mobile marketing vehicle, the customized vehicle that became a traveling event on wheels. Judges will look at overall design, interior, exterior, graphical elements, and overall experience.

Best Outdoor Environment

Throws out a special recognition to the designer that created a killer concept that was also…weatherproof. Enter all types of outdoor event environments here. Required element: It was never used indoors.

Best Overall B-to-B Environment

Awarded to the best meeting or event environment for a business-to-business event. From product launches and press events, proprietary and more. Judges will look for the best design-driven solution that added richer, deeper elements to an event space.

Best Overall Consumer Environment

Recognizes the consumer event environment that dove way into the realm of experience design. From outdoor exhibits to indoor immersions. Judges will look for creativity, structural prowess, traffic flow, and overall impact. (Note: All truck-anchored programs should be entered in Best Mobile Marketing Vehicle category).

Best Permanent or Pop-Up Retail Experience

Awarded to the install that turned a client’s objective into a physical reality. Pop-up stores, shipping containers, lobbies, briefing centers, retail stores, indoor and outdoor. Judges will look at the initial design idea and the structural reality that brought the client’s story to life.

Best Stage Design

Shines the spotlight on the designed stage, the most high-tech stage, the most interactive stage—it’s all about the stage. Enter b-to-b general session and consumer stage designs here. Judges will look for creativity, scale and pure design moxie—along with integration of concept, creativity and content.

【济南日报】搭好登高望远的“品牌之梯”-山东财经大学新闻网:2021-5-11 · 提起一座城市，有没有第一时间出现在脑海中的品牌？提起一个品牌，有没有第一时间想到他来自哪座城市？每一个品牌从诞生到崛起都是城市发展的缩影，品牌与城市相互衬托、相辅相成、相得益彰。如何让蒙尘失色的“老品牌”闯出新路子？

Awarded to the event marketing campaign that best used a touch- or gesture-based interactive to make connections and engage the target audience.

Best Trade Show Exhibit (50′ x 50′ and Up)

Handed to the footprint that went way beyond stoic space and used a trade show floor as a canvas to paint an experience. Judges will look at the overall immersion, from the total physical footprint and structure to visitor experience, functionality, creativity, materials, and use of media.

Best Trade Show Exhibit (Under 50′ x 50′)

Handed to the footprint that went way beyond stoic space and used a trade show floor as a canvas to paint an experience. Judges will look at the overall immersion, from the total physical footprint and structure to visitor experience, functionality, creativity, materials, and use of media.

Best Two-Story Environment

Shines the spotlight on the best double-deck experience. Judges will look for something that was as aesthetically appealing as it was traffic-inducing.

Best Use of a Single Technology (B-to-B)

Awarded to the business-to-business-targeted event or trade show campaign that best used a single technology to enhance the experience, strike a chord and drive objectives. Please note: The goal of this category is to show off a single technology that anchored or enhanced a program. This doesn’t mean that your campaign had to have only used one technology—but rather that you’re going to focus on how technology (even in a campaign that used multiple technologies) powered the program. Example: A campaign that used just RFID can be entered into this category. But a campaign that used RFID and six other technologies can also be entered into this category ONLY IF you focus on how RFID was the anchor of the program.

Best Use of a Single Technology (B-to-C)

Awarded to the consumer-targeted campaign that best used a single technology to enhance the experience, strike a chord and drive objectives. Please note: The goal of this category is to highlight a single technology that anchored or enhanced a program. This doesn’t mean that your campaign had to have only used one technology—but rather, that you’re going to focus on how a single technology (even in a campaign that used multiple technologies) powered the program. Example: A campaign that used just RFID can be entered into this category. But a campaign that used RFID and six other technologies can also be entered into this category ONLY IF you focus on how RFID was the anchor of the program.

Best Use of A/V

Awarded to the best use of audio and video at an event. Enter your best and brightest use of media, staging, sound and lighting. Indoor and outdoor programs, b-to-b and b-to-c—you are welcome to enter them all here.

Best Use of Social Media

Awarded to the event campaign that best used social media to engage and connect with target audiences.

Best Use of Virtual Reality or Augmented Reality

Awarded to the best use of VR or AR to drive a brand experience.

NEW! Best Event Designed for Content

Recognizing the broadcast studios and “shareable” event environments designed exclusively as backdrops for social media, streaming and video distribution.

NEW! Best Live Streaming Event

Recognizing the 100% live, fully streamed event that delivered content in compelling and engaging ways while also delivering against marketing goals.

NEW! Best Virtual Event

Honoring the 100% virtual event or experience that demonstrated exceptional design technique and thinking, and delivered an inspired and effective user experience.

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Open to all brands, agencies, fabricators and technology providers.

B-to-C and B-to-B experiences are eligible.

International entries are welcome.

All entries must be related to programs/events/campaigns that started after August 1, 2024.

Entrants may submit as many campaigns as they wish.

Campaigns may be entered in multiple categories to increase changes of winning with our easy copy and paste service!

好用便宜的梯子

A Gold, Silver and Bronze award will be awarded in each category. A panel of brand-side judges will score all entries on:

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Innovation in how design or technology was selected, developed and deployed.

Effectiveness of using social media and technology (for technology categories).

Use of brand identity guidelines and overall look and feel (for design categories).

Judges will also consider the impact design or technology had on the experience, the role of design or technology as a part of the strategy and the overall look and feel of program.

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DEADLINES & COSTS

Regular Deadline:
September 24 at 11:59 PM ET

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Late Deadline:
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Entries received after September 24
will incur an additional $75 late fee per entry.

PREPARE YOUR ENTRIES

Below is a list of the items you will need in order to complete your Experience Design & Technology Award entry:

  1. 1. Primary entry contact.
  2. 2. For agencies and suppliers, you'll need a client contact for entry verification.
  3. 3. Brand logo as vector file.
  4. 4. Start and end dates of campaign/project.
  5. 5. Visuals: Entries require photos, videos are optional  (but judges love them.)
  6. 6. Full summary of campaign's goals, executive and any available results. (if applicable)
  7. 7. If the entry wins an Experience Design & Technology Award, what companies should be listed on the trophy?
  8. 8. Make sure the full team/company/department/agency/client gets the winner’s announcement if you win. Upload an excel spreadsheet with all the client and agency email addresses you want to receive the winner’s announcement. Don’t be shy: We can accept up to 1,000 email addresses.

WHAT ARE THE ENTRY QUESTIONS?

For Design Categories

We suggest that you make your answers as succinct as possible. Judges appreciate concise, revealing entries. Word limits are not the suggested length—it is the maximum allowable length for each answer.

 

  1. 1. Campaign name.
  2. 2. Who/what was the client/brand? (10 word max)
  3. 3. What was the background and objective of the overall campaign? (400 word max)
  4. 4. What were the client's goals? (400 word max)
  5. 5. And what did you design/create to accomplish that objective? (1,000 word max)
  6. 6. From a design standpoint, what "stand-out" elements do you want to make sure the judges know about? (400 word max)
  7. 7. Please note any notable design or architectural elements, technologies, materials used, etc.? (300 word max)
  8. 8. What was the inspiration for the design? (optional)
  9. 9. Describe the scale of this experience. Break down the footprint for us into square footage of the space and the size and scale of some of the supporting elements/exhibits/technologies, etc. (600 word max)
  10. 10. Describe why this experience helped achieve the goal(s). (500 word max)
  11. 11. List name, title and email of the most senior designer/creative on this project who would be the perfect person for us to interview about it should this program win. 好用的梯子 知乎
  12. 12. Who should we contact at your company for any related promotions—celebratory ads, online advertorials, social media posts, etc.? (optional)
  13. 13. If you used technology or social media in this experience, please list what you used and how it worked. (optional)

 

For Technology Categories

We suggest that you make your answers as succinct as possible. Judges appreciate concise, revealing entries. Word limits are not the suggested length—it is the maximum allowable length for each answer.

  1. 1. Campaign name.
  2. 2. Who/what was the client/brand? (10 word max)
  3. 3. What was the background and objective of the overall campaign? (400 word max)
  4. 4. Describe the resulting campaign. (600 word max)
  5. 5. Describe what technology was leveraged and how it was used. (800 word max)
  6. 6. How did this technology help / impact the campaign? (400 word max)
  7. 7. What results directly generated by the technology can you share? 稳定付费梯子
  8. 8. Who should we contact at your company for any related promotions—celebratory ads, online advertorials, social media posts, etc.? (optional)

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Learn More

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Acceptable file types:

  • Client logo: ai, eps
  • Images: jpg, jpeg, png
  • Videos: mp4, mov, wmv

VIEW LAST YEAR'S WINNERS

Check out the work that took home the hardware. Maybe you’ll be next?

2024 Winners

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Get your best work in front of some of the world’s biggest brands. Judging panel coming soon.

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This year’s gala is going virtual! Winners will be named ‘live’ during the annual Experience Design and Technology Awards Gala this fall, attracting 1,000+ leading marketers. We're shining a spotlight on all of the award-winning campaigns that took their experiential marketing efforts to new heights with innovative use of design and technology. More details to be announced.

Interested in sponsorship opportunities?
Contact Anna Lawler at alawler@accessintel.com to position yourself as a co-host of this commemorative affair in front of 1,000+ brand and agency event marketers!

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Should you have an inquiry about the categories, rules or eligibility of the Experience Design & Technology Awards, please contact:

Nicole Cimo
ncimo@accessintel.com
203.899.8471